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Why do we need a mobile app?

By | August 13, 2017

Mobile applications are not just for big organizations; today, many small and medium businesses have their own mobile applications. The emerging trend of mobile technology includes more than having a mobile website. The combination of mobile applications and business will be the best marketing tool. These days, you can deal with many small and medium businesses with their special mobile application. From the travel agency cafeteria, businesses are making more business through a mobile application and take your marketing to the next level.

However, it is not sure why your business needs a mobile application; here are some of the top benefits that guide you on the path.

It is always visible

Based on statistics, an average person spends about two hours on a mobile device. Its use is a handful of applications, it will affect the way they move or explore mobile for applications that are looking for. In this way, the company can benefit because the human brain unconsciously registers all icons (with excellent design) – even though it is noticed.

Direct marketing

Mobile application contains common information about the company, prices, booking forms, features, user accounts, business news channels and more. The information companies want to offer customers, including sales promotion and the latest ads, will be added directly to the mobile app. You can easily send to customers via push notification and remind them about products, discounts, offers and services.

Deliver value to customers

The company can immediately reward customers to provide the mobile application and can lead to more downloading of applications and returning customers.
Create brand awareness with customers

The mobile application is like a billboard that you can do whatever you want with it. Businesses can make mobile application is functional and informative for customers. By adding attractive designs, features and options that customers love, companies can build an application-designed brand very well focused. The more you involve customers in their application before they will buy your product or service and so your brand will be popular with the customers.
Improve customer engagement
Function messaging or chat will change how customers engage with the application. The chat function will get the job in a few minutes without waste of time and also improves the business customer.

Stay away from competitors
Having a uniform interactive graphics and will distinguish an application from its competitors design options. First, write a mobile application for its customers.

Build customer relationship

As businesses approach consumers through different forms of advertising, the impact can lose customers as a result of the huge publicity. In order to grow the business, the customer needs to build trust between the public for your product or service. The mobile application will take your business closer to its customers and bring all your business products at hand with a simple mobile application.


Think about where you want your business
Two major mobile operating systems Android and Apple are increasingly popular among customers. The current trend view of marketing in the industry, it is clearly known that Apple in August 2016 to February 2017 resulting in the growth rate from 43.1% to 44.2%, but Android is still the mobile operating system Popular for customers. As many Apple users had switched to Android, Apple launched the site in 2016 to allow iPhone users. Recently, the mobile application was announced to transfer contacts and files from other devices to the iPhone. In 2016, 82.8% have android market rate sees compared to the market share of 11.6% of the block. Dink both, it is wise and choose the right operating system to start your new business application.

In the United States, more than 190 million smartphones. According to the recent survey is the Google operating loss of customers that profit. Android has lost 52.2 to 54.1% of customers in April and May. China is one of the best-selling smartphone countries, has seen 30% of sales in the second quarter of 2016. Samsung is still a challenge for the big Apple phones. Samsung in the second quarter of 2016 a 4.3 percent market share and 5.1 percentage points lost in unit sales. Despite the price or features of Android and iPhone, both mobile brands are becoming more global.

Nestweaver is a leading technology provider offering mobile apps for Android, Apple and handheld devices.

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