Mobile phone users are on the rise, especially now that the era of smart phones has begun to penetrate the market of mobile devices. In 2011, business insider reported 835 million smartphone users.
Mobile phone users are on the rise, especially now that the era of smart phones has begun to penetrate the market of mobile devices. In 2011, business insider reported 835 million smartphone users. It is expected that the global use of the Internet will double in 2015 and it can be seen that most of these users surf the web through their mobile smartphones. Neilsen has reported that in 2012 64% of the time the mobile phone will be spent on its applications. Nielsen also reported that 13.4% was spent on text messages, 11.1% on web browsing, 5.5% on social networking applications, 5.4% on real voting functions, 5.3% on chatting and sending messages to Through IM and email, 2.3% listen and watch music videos and 1.1% take photos.
According to eMarketer, the average adult consumer would have spent more media time on his mobile by December 2011 instead of reading newspapers and magazines. They also reported that it would take 90 minutes on average to respond to email, but 90 seconds to allow someone to respond to text messages. At the same time, IABALM 2012 observed that 61% of customers would go to a competitor’s website if they considered the site unfriendly to mobile devices. comScore 2012 noted that, according to its latest survey, 1 in 5 smartphone users scanned product barcodes and scanned 1 in 8 new prices on their phones while shopping.
Apple and Android now account for more than 75% of the smartphone market according to the same report submitted by comScore 2012 and the use of QR codes scans 300% more by the end of 2011 compared to 2010.
Taking a look at these specific figures may seem incredible and disproportionately inflated, but the truth is that it really does happen. People are now more mobile and are even more connected by the current technological advances in mobile technology. What was once something that most consumers would do with their mobile phones now would also be moving in their mobile devices for smartphones. The tablets are also beginning to take over the acquisition, as they now account for a 49% share of the devices used in local business research applications, as reported in the local comScore survey on the use of research in February Of 2012.
Now that the increasing number of people use mobile media through their mobile browsers compared to printed marketing materials and computer applications, it is advisable to focus now on the implementation of marketing strategies aimed at these specific users. The figures show that 127.6 million users of mobile devices in the US. UU and 108 million users in Europe constantly browse the web in search of news and information. People now prefer to go through applications than to buy a real magazine.
Account must also be taken of the fact that these mobile phone users are hungry for data and that they want their services to be as fast and integrated as their mobile lifestyle. By improving the way mobile apps and websites appeal to customers and meet the needs of the most loyal customers, they are likely to be a recurring business opportunity. Using the social media aspect of product marketing is also valuable because more and more consumers are more concerned about how their family and friends would see a particular product.
QR codes are also something that should be considered as more than 52% of adult mobile phone users have used their device in a store to help them choose a purchase option. With QR codes, consumers have quick access to the product and its benefits, along with potential testimonials from customers, which increases the credibility of the product and persuades future customers to buy the products themselves.
In general, it can not be denied that with the ever-changing polarity of preferences and consumer buying tools, the marketer has to redirect, if not merge, the traditional methods with those of mobile marketing to the growing population of smartphones and smartphones. This is not just a passing fad because the number shows that the growth in the smartphone and tablet industry shows no signs of delays in any way, not in the near future.