Ten years ago, the first iPhone stores arrived in the United States. In theory, the device was nothing special: it lacked the 3G connectivity that became standard in the world, the battery had difficulties in a day and the resolution of the camera was only two megapixels. It also came with $ 499 and a mandatory two-year contract with AT & T. That was for the smaller version, with 4 GB of storage.
But personally, it was not the iPhone that looked back. It was everything else. Now looking back, and the radical change is clear: the first iPhone, a device of 10 years, seems something that can reasonably be found in the pockets of people, while the competition resembles historical curiosities.
From the beginning, the device had the full-color multi-touch screen that the smartphone defined and the same basic interface still in use, from pinching to zooming to pass inertially to the lists. It no longer seemed, and sold a million units in just over two months.
But there were turbulent waters on the way to sail there. Apple quickly reconsidered the launch price, cutting $ 200 from the 8GB version and completely eliminating the 4GB model, less than three months after launch. By making the iPhone more attractive to new buyers, those who felt stolen were suffering, and the company finally delivered $ 100 in the store to the first users, accompanied by a personal apology from its CEO, Steve Jobs.
The phone was also launched with several strange strange features. In particular, there did not seem to be an app store. For more than a year, until the iPhone OS 2 came out in July 2008, Apple’s only mobile device where you can download and install the applications, the old iPod with trackball, which had a small selection of games. sale.
It is strange to note in 2017, where Apple launches major advertising campaigns that represent ‘a world without applications’, but the phone was originally launched with only 15 native applications, not even enough to fill the home screen. Apple has tried to alienate users and developers with the argument that “web applications” (unique websites, which can be saved on the home screen) were the future. For your credit, the phone is shipped with an impressive set of features to enable this, including the ability of websites to store data on the device and configure home screen icons. But it was clearly an interim solution.
Almost noxious was the absence of simple features, such as the ability to copy and paste text in or between programs. By the time it was added, with iPhone OS 3 in 2009, it became an important selling point for the league. Google’s Android supported it from the beginning, although initially with a clumsy user experience due to its initial vision as a keyboard-based operating system.
At that time, the iPhone was innovative for an easier reason: it did it in a simple and easy way. While other phones still had a physical keyboard and needed many buttons to navigate the menus, Apple’s touch interface was simplified.
However, it was not just ease of use. Apple’s unique position in the industry, including the company’s most preferred consumer electronics company, gave telecommunications company’s extraordinary power, multiplied by the fact that the iPhone was launched with an exclusive operator in the majority of the markets. AT & T in the United States. UU., O2 in the United Kingdom, Orange in France: all agreed to provide the exclusive terms of Apple in exchange for exclusivity. The iPhone was launched without the mandatory applications of the operator, with unlimited data contracts for all users and a new system of “visual voice mail”.
Even those changes that were not maintained in the long term, the market reformed. Unlimited data contracts are now largely a thing of the past, apart from those with super premium deals, but their presence in the early days made people with an iPhone feel free to fully use their features. This, conversely, a vicious circle of previous generations that leads to the high cost of data to low use of heavy data features and features of low usage of heavy data used to justify the high cost of data.
The iPhone also changed my life. I received one as an 18th birthday present, but one month after the release in Britain for the first time, and a few days later I had an interview with the university. Sitting outside of the department of philosophy, I suddenly realized that I should not limit my last moment to books I had in my bag: I could find the name on the teacher’s door that interviewed me and read their publications immediately. What I Did I’m not saying I understood everything I read, that hurried five minutes, but at least she offered me a place.
However, it took a while before the iPhone grew in the device we’d expect today. It was not just the features of the software, such as the application store and the cut and paste features that were not added yet: the successive hardware versions brought their own updates. 3G iPhone launched in the summer of 2008, completely replacing the first phone (still the only iPhone not for sale as soon as replacement has been launched), and introduced two new features hard to imagine without living: 3G Internet and GPS.
The first meant that, ultimately, the phone can support download speeds when it’s not connected to WiFi networks, which, coupled with the launch of the App Store, puts the iPhone on its way to its current position, stuck to their owners where they The last ones replaced an innovative but incorrect locations using a combination of wireless and mobile towers networks, which enables the device to find the location of the user in the specific home they were, I think, clearing the road for Uber system, Square and finally Pokémon Go.
And the iPhone 4, launched in 2010, brought its own new features. On the software side, FaceTime, Apple’s own video call service, was more important, but most of the hardware involved was a camera facing forward. Yes, the iPhone was three years before I could take independence with him.
It’s harder to think which newer additions will be as basic. But it’s getting harder to remember days of a smartphone without a fingerprint sensor, such as TouchID on the iPhone 5s in 2013. And while mobile payments, presented as Apple Pay on iPhone 6, 2014, they are not omnipresent but it seems Probably the 2027 version of this story will laugh because you think of the days before you could pay in the shops with your mobile phone.
not yet know what the iPhone will bring this fall, or even how to be called “iPhone 7S”, “iPhone 8” or something new (“iPhone X” just “iPhone”), but in the same way that the limits of what normally pushed so far, it seems likely to provide a new facet that eventually comes into existence.