The mobile software market is drowning with applications! Gartner says that by 2018 less than 0.01% of all mobile applications will be commercially successful.
Do your future applications have a chance in the real cruel world?
There is no such thing as “the best features of the mobile application“; Even if you are developing a game augmented reality (that’s something new at least), you can not drive the sales application without being innovative! Software development is a complex process that requires a lot of experience and is always preceded by an extensive marketing research.
How to make a good application: tips for future application millionaires
• Validate your idea. Airbnb began as a simple website with multiple images. Drew Houston and Arash Ferdowski (Dropbox) made an animated video to inform users about what their product was. Nick Swinmurn, founder of Zappos, has spent much time on shoes. Guess what? It was the simplest (and cheapest!) Way to find out if their ideas were worth building a minimum viable product is a must (especially if you’re going to raise money through Kickstarter, something that’s in every way Case seems like the thing should be real);
- Know your audience. Not so long ago, CB Insights studied more than one hundred startup failures and revealed some curious statistics. It appears that 14% of newcomers fail because they do not know who their target group is. Of course you do not want to be outsiders, right? The process of identifying the target group comprises two phases. Firstly, there is general reasoning (maybe you do not need a mobile football match for housewives between 40 and 50 years). Then do a comprehensive marketing research and find a niche for your product. And that’s where your MVP application is also useful. If you take the approach of Dropbox (create a simple website with an embedding video), you can start an advertising campaign and get a small group of users. You can then estimate the customer’s lifetime value and find out what they expect from your product. In an ideal world, you also need to create a detailed personal buyer (through interviews, surveys, etc.). In the event that you are an initiator and funding, you can just begin small activities and use behavioral orientations (for example, promoting your drawing program between the types that subscribe to blogs of art or lesson design);
- Focus on the main functionality of the application. If there is no other Instagram sleeve, your application must solve at least one real life problem (connect to drivers and passenger taxis like Uber or your users handy tips like GoodLook). In addition, your application must perform well. Often a single application function is required to enrich the goal. Feature Creep is one of the top 10 reasons why software development projects run over time, exceed budget or just fail. Again, building an MVP is a great way to avoid creeping featurism. Take Uber for example. Today, the company can easily launch a 10-minute meal service within a few weeks (after all, they already have an endless source of income – why not spend on other projects). In 2009, Uber was a fleet of black cars run by a simple mobile application. Uber to close the list, users had to contact Travis Kalanick (the company’s founder) via email and get access codes. You can always improve the functionality of your application later! For now, just do one thing well;
Choose the right platform. Although most new titles are released on iOS, it is sometimes helpful to create an Android mobile app. The choice of platform depends on several factors. First, you must know what operating system your target audience is. Currently, Android dominates the United States, United Kingdom, Germany and China markets. As for the emerging economies, Apple’s involvement is even less important. However, the App Store offers 75% more revenue than Google Play (despite the lower download rates). So, first, choose the correct application integration strategy (payment application, freemium, advertising in advertising or in-app purchases). Certainly, Android users typically do not pay for content, but are more likely to tolerate ads in the app (especially the players). The App Store and Google Play also have different developer guidelines. Both publishers prohibit offensive content (eg, pornography, gambling, violence, alcoholism and drug addiction). However, it can handle some of the limitations of Google Play and develop an erotic app. Finally, there is a 30% difference for application development costs (Android developers have higher hourly rates);
- Marketing is king. An average smartphone holder uses 26 applications a month, with social networking apps that take up 21% of the time they spend on mobile phones. Another survey shows that 65% of US smartphone owners Do not download applications in a month. And yes, only 40% of users are looking for mobile apps on the App Store and Google Play. Marketing applications is essential. Developers (individuals of pure technology) are generally not good business executives – and therefore, successful software developers work in digital marketing, content managers and large sales teams. If you are looking through the application’s mobile application histories, you will not find a single solution. For example, the iTranslate Voice team created detailed staff for customers and analyzed the strengths and weaknesses of their competitors before writing a single line of code. Sometimes it’s just a good App Store optimization (relevant metadata) to include the app. And “viralness” (the term technology bloggers used to describe the nocturnal success of Flappy Bird and his angry rival) is often created by sellers.
What makes a good application: success stories (inspired)
Alto’s Adventure has never been absurdly popular – and means that users will not get sick in the short term. Snowman, an independent software development company in Canada, did not use dark patterns to write application reviews and were not currently private. Instead, they decided to focus on quality.
The development process took 18 months (4 times more than expected). Harry Nesbit, the only artist and developer of the game, knew nothing about snowboarding and had little experience in coding. Experienced with multiple platforms application development tools and ultimately chosen for Unity (right, making cross-platform games is logical). Snowman has chosen not to worry about snowboarding techniques and just tried to restore the feeling of excitement in the sky. And so the story of a young shepherd who tries to save his flame came to life.
Angry Birds took 8 months to build. His argument is quite simple: for some reason a handful of evil pigs steal the bird’s eggs and build a shelter (a kind of wood, grass and stone fortress). Of course the birds are looking very angry and revengeful. You play like birds and you must destroy the shelter of the pigs. The action takes place on a beautiful sunny island in the Pacific (sharp contrast with the boring landscapes of Helsinki). The game is quite easy to play (it fits a bird’s eye with a finger) and very addictive (otherwise it would not have sold 2 billion downloads).
So what’s the secret to Rovio’s success – apart from the impressive dev game experience and the smart concept?
Well, it’s a great time! The Finnish duo realized that smartphones and app shops were about to become the next largest communication medium. They left the game for iOS first, and iTunes was still young. By 2015, there were more than 3 million mobile apps on Google Play and the App Store, so competition is quite difficult. Of course, you can not turn back the time, and you do not have to, because there is an alternative. Apple TV will be the next iTunes shortly, and by the end of 2010 there will be 10,000 TVOS apps. If you have a good idea for an app, why not use its potential on a big screen?
Although we did everything we could answer the question, we may not be able to meet their curiosity. Building a mobile application is a long and exciting journey (not flexible!). Your project will probably work over time and exceed the budget. At one point you will probably lose and give up the heart – to restart the dev process. Stay strong, focus on quality, validate your application concept and find a reliable developer that brings your brilliant idea and help you to minimize potential risks.