The Secret War of Smartphones in the Struggle for User Control

By | December 15, 2016

iphoneThere is a war going on behind closed doors by the control of your smartphone. It is between phone manufacturers and operators, but it is nothing more than privacy or data or cost – it is about you.
The raging battle over who owns the consumer and the phone: is the buyer or the manufacturer? The smartphone a device that you buy, or a service that you pay per month?
The boom years for the industry, when a smartphone was a user first, have gone in developed countries with the most smart phones being sold to people who already have one. In the market penetration of United States and the United Kingdom is to hit about 85%. This means that the growth of a phone manufacturer only needs each year at the expense of a competitor. And that has changed the way the manufacturers see the market.
Marina Koytcheva, director of forecasts for CCS Insight, said: “After years of analysts and commentators talk about the mobile phone market with a peak on the visible horizon, it has reached that point.”
The research firm expects to reduce total mobile phone sales by 1.3% over this past year, with smartphones accounting for almost three-quarters of the market and only 4.1% worldwide.
At the same time smart phone innovation stalled greatly and users stick to their devices longer.
Francisco Jeronimo, research director at IDC for European mobile devices, said: “No one is going to be as excited about the last phone as it used to be in the last three or four years it is not the same that they all look the same, they have … same screen formats, cameras, etc., etc. ”
Fewer purchases mean the main smartphone players are now under pressure to get more revenue from their existing user base, which is easier for Apple and the App Store than others depending on the Google Play Store, and to try to convince the Users make life greener on their side of the smart phone gap.
In the UK, Samsung and Apple battle on so-called floating voters – to change 20% of smartphone buyers’ platforms. 20% churn is a missed opportunity for any manufacturer, which pushes them to find a way to retain customers.
At the same time, mobile phone operators in the same league. Switching between the major telephone networks has always been a problem, whether it is about price, customer service or the latest model.
To combat the rotation, O2 launched its update plans in 2013, which paid essentially disconnected customers to offer network rates – minutes, SMS and data – fees paid by smartphone users. In 2015 it presented a customized version for annual updates.
Director of Marketing and Consumer Affairs for O2, Nina Bibby said: “O2 Refresh provides transparency and flexibility for the customer – when they once have their smartphone setting aside their invoice automatically paid as it offers real benefits that we are seeing lower Churn ..”
Followed Apple’s launch of its iPhone update program in the US Last year and the UK this year, Samsung also launched an update program this year in the UK. In both plans, customers pay a monthly fee and get a new phone every year or two.

Related posts:

One thought on “The Secret War of Smartphones in the Struggle for User Control

  1. John Albright

    Very good written post. It will be beneficial to everyone who usess it, as well as me. Keep doing what you are doing – can’r wait to read more posts.

Comments are closed.