Facebook is set to virtual reality Oculus auricular, to release next week. This will cause big and clumsy, expensive, and nausea and other problems for users. After a few months we will express our disappointment with the virtual reality itself, while Facebook is listening very carefully to the users and develop improvements in technology. Version 3 of them, probably in 2018 or 2019, is astonishing. It will change the way we interact in social networks and it takes us to new worlds – like the hologram room we saw on the TV series Star Trek.
It’s about how innovation happens now. Let a commodity and let the market tell you how to do it better. There is no time to make it perfect; can be obsolete even before its release.
Apple has not realized this yet. Strength of secrecy is created and its leaders dictate the characteristics of the product. Following the launch of a new technology, it does everything possible to ensure elegant design and perfection. Steve Jobs was a true visionary who refused to listen to customers – to believe that he is better than them what they knew necessary. He ruled with an iron hand and does not tolerate dissent of any kind. People in one of Apple’s department also did not know what others in the company to develop, claim the nature of the company secret.
Tactical Jobs worked very well for him and created the most valuable company in the world. But without work – and given the dramatic technological changes that are happening, Apple could have peaked. It is headed the path of IBM in the 90s, and Microsoft in the decade of 2000. Let us remember that the last great innovation – the iPhone – was launched in June 2007.
Since then it has been tweaking its mechanisms, adding faster processors and more advanced sensors, and releasing them in greater and smaller factors, such as the form with the Apple iPad and the clock. Even the fact Apple ads Monday were boring: smaller iPhones and iPads. Everything seems to do is play catch up with Samsung, which offers tablets and phones of many sizes and has better properties. It is also copying products like Google Maps and not doing very well.
There was a time when technology enthusiasts, just like I was forced to any new product that Apple released.We would welcome any small new feature and pretend that it was revolutionary would feel the purchase. We saw ads for Steve Jobs products with contained breathing. However, I did not even get the iPhone purchased a few months ago, unless T-Mobile gave me a big discount on my iPhone purchase between networks. There is nothing to shake the earth or Apple’s compelling new phones – or any of the products it has delivered since 2007.
Televisions, virtual reality headsets, and the car: By now, Apple should be some of the products we’ve heard rumors about released. There may also be product functionality like Kinect and Leap Motion have added the iPhone to function as a Minority Report motion detector and a projector. It is necessary to do what Facebook has in obtaining new products and allow to evaluate the market, and should launches to the moon just do Google’s-with self-driving cars; Internet offer through the globe, unmanned aircraft, and micro satellite; And Google Glass. Yes, I could have failed with a version made with glass like Google, but that’s just a learning experience. Google’s version 3 glasses are probably a killer product as well.
Instead of innovating, Apple is launching frivolous demands on competitors like Samsung. My colleague at Stanford Law School, Mark Lemley, estimates that Apple over $ 1 billion was spent on lawyers and honorary experts in their fight against Samsung. And he scored a grant of $ 158,400, which, ironically, went to Samsung. He would have spent the money on acquisitions of companies in which he would give a real advantage.
Apple will release some final products this year that left us impressed? I am skeptical and doubtful. I hope we will see just more hype and regrouping of old and tired technologies.