Smart Ways to Market Your Apps for Smartphones

By | December 11, 2017

Application developers nowadays have problems finding users for their smartphone applications. The main reason is, understandably, “the competition”. The iPhone App Store has more than 500,000 applications, while Andorids Android Market is packed with 250,000 applications. It can easily be concluded that marketing is important for every application to survive. Some of the effective marketing techniques for applications are listed here.

Application developers nowadays have problems finding users for their smartphone applications. The main reason is, understandably, “the competition”. The iPhone App Store has more than 500,000 applications, while Andorids Android Market is packed with 250,000 applications. It can easily be concluded that marketing is important for every application to survive. Some of the effective marketing techniques for applications are listed here.

 

In the app store: give an appropriate and attractive name to your application. The description of the application on the iTunes page or on the Android Market page plays a crucial role in publishing an application and does not forget the importance of screenshots. You must be willing to go back as long as possible to descriptions of applications and screenshots and try to determine the impact of the changes made.
Play with the prize: If you do not give away your application for free, you have to play smartly and give a prize to your application. Discover what your competitors are doing and try to outsmart them in this area. The sales announcements can generate rumors around the application. In 2009 Peggle, an iPhone application, did it successfully. Offering a free Lite version may also tempt users to purchase the full version.

 

Press releases: press releases help to commercialize the application in many areas, such as the brand, advertisements and the increase in downloads. If you can not afford to spend a lot of money on this, you can rely on the sites of the free press publication. Some of these sites also send you to Google News. If you think you can not write and publish press releases, you can request the assistance of an expert in press releases.
Updates: do not try to offer all the features in the first version, it is very difficult and will not help you with marketing. Save some functions for updates. Otherwise, you should say “Minor errors” every time you update. Updates can be used to create a buzz around your application. When updating, use the help of the press releases again for commercialization. Often, feedbacks will help you make the necessary changes to the updates. Listen to the feedbacks.

 

Send to blogs: there are many application marketing and review sites. Send your request to as many sites as possible. You can use these services at a low cost, if they are not free. If they ask for money to publish, find out if they offer links to your application’s iTunes page and, more importantly, to your website.
Follow your growth: there are many tools available to keep track of the downloading of your application. Some offer this service for free, while other tools ask for money. These tools are equipped with different graphic images to understand understanding trends.

 

Develop a great application: with these few techniques there are many other marketing techniques that can make an application successful. You can come to the Top 100 with a mediocre application, but it is very difficult to stay there. The mediocre applications would also ruin your reputation as the maker of an application.
There are many more effective ways to promote a smartphone application. If you are planning to start an application, do not hesitate to contact Alpha Digits for help. We can help you in areas such as writing and publishing press releases and sending the application to websites and directories.

Related posts: