- Discovery and e-commerce planning
This phase is an important part of the process. Most people start their web application project with a general idea but do not have a clear direction and do not spend much effort or marketing important business and details of project specification and discovery.
Since this part of the project requires a different kind of expertise and experience, I divide this area into five areas of discovery:
• E-business and Discovery Meta
• Branding and Marketing Discovery
• Discovery Process Specification and methods of E-business
• Detection of functional specifications
• Discovery Technical Selection
Electronic Business Division and target discovery in a Web Application Project will require expertise in e-business and marketing.
Branding and Marketing Discovery on a web application project will require the knowledge and experience in the field of branding, marketing, SEO, SEM and web technology.
E-business methods and Discovery Process Specification in a Web Application Project will require the knowledge and experience in the field of e-commerce, user experience (UX) and web technology.
Specification functionality The discovery in a web application project will require the knowledge and experience in the field of web technology, user experience, design and development.
Technical Selection The discovery in a web application project will develop expertise in web hosting and server technology.
Business Management and Discovery Meta
Business Management and Target Discovery is going to brainstorm and make decisions on business goals, finance and management.
For example, how the company will make a profit, how to finance and guarantee all business plan and direction.
Discovery brand and marketing
Branding and Marketing Discovery involves research and discovery of market prospects and the demand for products or services offered by the website.
This step may also include the definition of the products or services of the site, including changes to the roadmap or strategy project to achieve the purpose and success of the website or company.
For example, to identify the audience or customers and select a design theme that best fits the audience.
Discovery of commercial specifications
Discovery company will specify brainstorm and make decisions about business behavior if they relate to the web application.
For example, if the web application is a website paid subscription type, it would be necessary to select a form of process, such as one of the following examples:
- Offering a 30-day free trial with collecting credit card information when registering
- Offering a 30-day free trial without collecting credit card information when registering
- There is no free trial subscription – start submission
Functionality Discovery Specification
Specification Functionality The discovery involves brainstorming, learning and decision-making about the details of features, features, flow of user interaction, priority and flow of the navigation system interface elements, and the content, usability and necessary elements of the user experience.
For example, if the web application is a website paid type of subscription and the registration process requires some pages of questionnaires, how to organize, sort, prioritize and present the questionnaires.
Technical Selection Discovery
The discovery would involve the technical selection select development platform and framework, server or cloud hosting, SSL, trustmarks, security software and many other technical aspects of a project.
For example, select PHP MVC as the platform, hosted by LAMP, Trustwave SSL, Trustwave PCI Compliance Scan, etc.
Comentum has more than 19 years of experience in many web applications projects and can provide advice for Discovery Web Applications.
- Internet Strategy
After the Discovery, Internet Strategy will help with the development of strategies and planning roadmap marketing and management.