Weak pound against dollar reached UK technology buyers after Apple’s decision Brexit raises the price of iPhone, iPad and accessories
Apple iPhone 7 has gone pre-order in the world, but have awakened customers in the UK for very real consequences of Brexit referendum: the iPhone 7 and the iPad line is more expensive than ever.
Pre-orders for the latest Apple smartphone, which is now waterproof and no longer has a headphone jack, was launched worldwide at 08:01 UK time, which means that many eager buyers at The countries west of the Greenwich meridian remained late into the night.
While the basic iPhone 4.7in level 7 now has double storage, to 32GB, the iPhone 6S from 2015, but rose in price by £ 40, costs £ 599 buyers without a contract mobile phone. The price of the United States iPhone 7 remained stable $ 649.
The starting price of the large 5.5 inch iPhone 7 Plus was the iPhone 6S And much more expensive than in the year 2015. The cheapest iPhone-7 model with 32GB of storage was raised by £ 100, costing £ 719 in the United Kingdom. He also saw an increase of $ 20 in the US, costs $ 769.
Some of the company’s other products, such as the Apple Pen and the company’s sportswear bands for Apple Surveillance, also rose in price by £ 20 and £ 10, respectively, in the UK without further revisions. The iPad Pro, despite the fact that the duplication of storage and all versions, but cheaper to get a price reduction in the United States between $ 50 and $ 100, depending on the model, the price increase by 50 .
Apple has not explained why rising prices, other than that, adjust prices based on currency fluctuations and other factors, but it is not the first technology company to do so in recent weeks. Chinese smartphone OnePlus company raised the price of its new smartphone, the OnePlus 3, 20 £ – a 6.5% increase in the price of the phone – in July.
“The sharp decline seen in the currency markets after the Brexit decision has forced us to re-evaluate OnePlus’s prices of 3 in the UK at a time of great demand,” a One Plus spokesman said at that time.
Dell also launched a 10% blanket increase in prices for the UK, while HP increased prices as the pound sank against the dollar.
The issue is seen by buyers in the UK caused by the fall of the pound against the dollar after the Brexit referendum. US technology companies, such as Apple, Dell and HP, having in US dollars, their pricing policy for products, services and costs related to their supply means to stand against the US dollar.
After a clear lead followed immediately after the referendum result, the pound has remained stable against the dollar, but still has potential to fall further and is unlikely to rebound in the near future. Even if the rebound against the dollar, it is unlikely that the price of products such as smartphones sold by US companies will drastically reduce, which means that British consumers are stuck paying more for technology products than does a year.