This year, the next latest version of ios major battlefield between industry titans smartphones will be augmented reality, as both Apple and Google will publish new phones, cameras and systems designed to deliver the Terminators vision – or Pokémon Go to Steroids – to the masses.
Enhanced reality (RA) is nothing new. The first experience of many people in the concept was to see through the eyes of Arnold Schwarzenegger’s T-800 terminator in James Cameron’s 1984 hit. The film showed Terminator’s vision of information about topics, objects and objectives.
However, after failed attempts to make this concept a reality for the mass market, with Google Glass and others, AR was released in July 2016 with the release of Pokémon Go, with the Minicrossed Beasts waving in the real world for players to catch.
Although Google has replaced AR with its technology Project Tango from 2014, which ended in specialized tablets and smartphones, Lenovo and Asus, Apple was recently highlighted with its Arkit that will release as part of iOS 11 in the coming weeks.
While Apple’s system is not dependent on specialized hardware, such as Tango Google, and may miss some of the skills that dedicated sensors, Arkit should not only expect Apple’s next iPhone released, but also on smartphones as old as the iPhone 6S from 2015.
Geoff Blaber, analyst agency CCS Insight, said: “Arkit Apple is what AR needs with a significant addressable market with iPhones and iPads with chips A9 or A10 (iPhone 6S and beyond), it allows developers to scale immediately and incentives to invest.”
For AR to become a thing that usually enjoys and uses, a scale is needed. Because most Apple iPhone users upgrade their smartphones to the latest versions of the company’s iOS, almost entirely in line with launch, it has more than any other technology company to make the lever to reach the required scale make big investments in the software and applications of viable developers.
Major investments, especially in the early stages of a new technology, mean better products, greater consumer penetration and greater likelihood of success as major software houses buy the idea and expand the user base to a lot of criticism.
“AR is big and deep,” said Tim Cook, CEO of Apple, in early August. “And this is one of those enormous things we will look back at and wonder at the beginning of it.”
Google does not rest on his laurels. While the Tango system can go somewhere, the Android maker announced a new ARCore system that has a similar approach to Apple ARKit because no special die-sensors are needed to function.
Google said it would hopefully make ARCore available for at least 100 million users, starting with owners of the Samsung Galaxy S8 smartphone and Google’s own own Pixel phone. But the diversity of the Android ecosystem presents challenges for a unified platform that stems from a consistent experience. To spread your AR system beyond the Galaxy S8 and Pixel phone, Google will need to figure out how to take into account the wide variety of cameras Android phone or convince handset manufacturers to use specific parts – a hard-to-sell, given the benefit not proven from AR.
“This is a classic example of Apple’s ownership of the entire widget, including hardware and software, a big advantage over Android-based equipment providers and the broader value of component suppliers,” said Jan Dawson, founder and chief analyst at Grajilla Research.
Neither Apple nor Google push AR for the sake of technology. When Pokemon Go successfully demonstrated that a business case for could be some kind of AR, with Apple hopes to win $ 3 billion in purchases in the game of Pokémon players go from the App Store in two years are made. And that’s just a platform. Wealth for AR platforms is successful, which could provide another significant revenue stream for Apple and Google due to a decline in smartphone sales, as buyers last longer for existing phones.
While Apple’s direct leadership in the AR-based smartphone, will fall with the release of iOS 11 AR more advanced, suggesting that a smartphone and that the camera uses virtual objects or information about the real world still get the killer app.
Many have tried, from early pioneers Word Lens and Blinders, but apart from feeding users additional ad experiences, no one is very close to a compelling experience or must at least try.
The display of objects at home for shopping can get closer in the near future. Michael Valdsgaard, a developer of the Ikea furniture chain, said Arkit’s ‘rock solid’ Apple, noting that it can estimate the size of virtual furniture in a room with 98% accuracy, despite the absence of sensors special, making an AR furniture catalog is viable for iPhone and iPad users in millions.
The fruits of Ikea, and other developer developers, are expected in the fall. However, smart phones are expected to be just one stop on the road to AR technology around us in the wider world.
Blaber said, “Technology has clear opportunities to become form factors, such as a heads-up screen and, ultimately, an important device … but like Google Glass, it faces a huge barrier to the acceptance of consumer.
However, this is the true potential. The AR and VR are considered largely as two different uses, but CCS Insight believes they will eventually merge. In this scenario, a single main device could switch seamlessly between an opaque VR screen, a transparent for AR applications. It can be a converted solution that replaces and possibly replaces the smartphone depending on the context.
If the general public accepts some piece of technology that has to be fixed on their faces it will still be seen, but when your phone points to your desk to see a virtual lamp, a damaged landscape or a cartoon character in life should be enough.