“Do not you think you need some kind of resources to enable people to use third party applications that will run on the iPod, it would be hugely popular to write? “. And I pointed out that it would turn a music player’s iPod into a “platform” – something that others can build. (A platform was essential for the success of Windows dominance.)
She thought for a while. “It’s something we’re talking about internally,” he said. “But so far we have not. Why? “Our position is that now [the iPod is] very simple and works the same for everyone,” he says. “We decided to keep it closed, actually it’s a music player, we do not want to spoil the experience.”
That was the fall of 2004. The iPod, of course, I was only three years old, but had eliminated the opposition had 90% of the market share of digital music players based on hard drive and 60% (after launching your iPod shuffle and IPod nano).
But it was clear that the iPod was a computer that carried a large number of people in their pockets; It usually only works as an MP3 decoder. But as you can also upload with phone numbers and calendar details, and your appointments reminders, and you could restrict data entry (rating the songs on a scale from zero to five), and sync. With a main computer he was promising a lot.
Everything was done years ago and years ago, Apple was asked whether the world and his dog would write the applications for this ubiquitous computer. But for years he did nothing while people wanted them to write programs for that desired object.
Now Apple finally! – announced the Software Developers Kit (SDK) for the iPhone, and the world and its dog have invaded the company’s web servers while everyone tried to download.
But what took so long? There were small games that were written by third parties who started to appear on iPod a little bit. But wholesale to outsiders, it did not happen. As the number of iPods sold is over 100 meters, this small question shook me. But Apple did well: it has posted record profits after record profits.
And then, the iPhone and (not to mention) introduced the iPod Touch – two machines that are really meant to be ubiquitous pocket computers. However, Apple still seemed indifferent to external programmers: Steve Jobs badly told Worldwide Developers Conference (WWDC) last year that they could write apps for the iPhone and iPod Touch … runs through web pages.
But as a desirable person who makes an appointment with you, and almost almost ignores your text and phone calls, Apple is particularly good at manipulating people’s desires. In October last year, Jobs asked third party developers to say that it would be SDK at the end of September. But then the deadline fell. Sorry, the SDK had to work.
Finally, people who have the potential to run their applications on the iPhone (whether they favor vanity or money) come with their tongues, Jobs announced the terms of the SDK: Apple costs $ 99 (£ 49) a year To achieve the SDK program, you need to develop the latest version of “Leopard” Mac OS X, and Apple gets 30% of the sales of each application, which can only be sold through the iTunes Store on.
Is that a good deal? Does not matter; If that desirable date finally matches dinner, you will not be left to pick up the bill. Who would have thought that you can manipulate people emotionally about an SDK? Executives of rival smartphone software companies like RIM, Palm and Microsoft, have to be open-mouthed: Apple developers happy to give away more than a third of their income?
Interesting questions remain around the edge of the SDK announcement. John Gruber points out a very interesting one: Can Amazon write an application that allows you to buy digital music store online? (In which case, where music can be downloaded? Would it be disposition of the music board?) In fact, Apple will allow rivals to its platform?
But do you see what happened? The iPhone and iPod Touch run on a platform, and people fall on themselves to board. If I was at Microsoft, RIM or Palm, I had my jaw back in shape, I would worry. After all, nobody thought the iPod would go far and see how wrong they were.
Then they thought the iPhone was too limited and Apple could not get into a market. “We have learned and effort taken for a few years, how to make a decent phone,” he said, “PC guys are not only going to figure out just have to go on … “)
So – anyone who is now willing to bet against the iPhone and iPod Touch will be a successful platform?