The strong development of mobile applications creates a wave of applications in app stores. Both Google and Apple’s app stores are filled with more than 700,000 applications each, even if a recent Gartner report indicates that the uptrend continues in 2017.
In his research, Gartner calls the revenue of the global application in 2017 $ 25 billion. Gartner’s findings also point to an increase in the application’s average consumption, which states that the average user would stop for approximately two hours per day in 2013 on average.
As a company, you have more reasons than ever to participate in the application cart, which is the obvious question: “With what operating system?”
The market is very polarized between Apple and Android, and that should encourage decision making for most application developers. On the other hand, the advantages of other platforms certainly can not be ruled out without taking a look. That is why it is about linking the real objectives with the development of your application, especially the type of utility offered by your application, the popularity of the operating system within your target audience and, of course, the costs.
In general, here are some tips to help you find the platform that best suits the requirements of your mobile application.
Consider your target group, think about the range a platform presents. Obviously, Android and iOS outperform others in this area, but do not miss Windows 8 and Blackberry, which work with their own niche and appeal, especially if your application focuses on critical processes for the company.
Reaction to the iteration:
The development of mobile applications is iterative and plays an important role in the success of your application. Android gets excellent results here with Google Play, which is known to transmit the updates in a matter of hours, providing end users with the latest iterations without having to play the waiting game. On the other hand, Apple’s slow approval process delays updates considerably and must be taken into account in detail.
Each mobile development platform has its own set of indispensable features that must be examined. For example, the fragmentation of Android, the rigid and strict conditions of presentation of Apple and the tendency of Blackberry to develop HTML 5: all these matters must be weighed against their specific objectives before making the final call.
Measure the markets:
The platform plays a crucial role in water testing with its basic iteration of the application. Even though Apple is known for its payment patronage, it’s not really a help if you’re looking for something special. Android, with its stock of free downloads and more than one million activations per day, is probably the best option.
When you decide to choose an operating system from the point of entry, you need to have a working knowledge of the various income models that are offered. Certain platforms like Blackberry stimulate from time to time and even financially support development efforts. Although these movements can be excellent for small businesses, finally the platform fits your target group, the day finally wins.
Software developers lead innovations for the development of mobile applications on Android, iOS, Blackberry and Windows 8. We have more than 400 mobile applications based on the idea of generating maximum return and visibility.