Apple has paved the way for the launch of its new kid’s category in its App Store by adding new rules for kid’s apps to its developer guidelines.
The newly added “Apps for Kids” Apple App Store Review Department store contains the company’s policy on privacy, advertising and use of in-app purchases in iOS apps aimed at children under the age of 13.
It comes after a few months, news on children who buy large accounts buying virtual items in mobile games without knowledge of their parents, and the publication this fall of a report on children’s programming of the Office of Fair Trade Kingdom United.
New Apple guidelines cover four main points:
Applications that are intended primarily for use by children under the age of 13 will not be able to advertise (for example, the ad may potentially appear ads based on user activity within the app) and contextual ads that appear in the app Suitable for children
Applications that are primarily intended for use by children under the age of 13 must obtain parental consent or parental use from a port before the user can connect the application or go to the market
Applications in the children category should be created specifically for children 5 years and under 6 to 8, or 9 to 11 years
The rules are not a big surprise for the children of the application developers, who many people have implemented privacy and major ports in their iOS applications have been implemented in recent months in response to Apple’s private feedback.
Apple has not set guidelines on the use of applications from application developers to gather information about what its young users, although developers are subject in many countries to laws on the subject, such as the online child protection law (COPPA) in the United States.
Klousule 24.4 is interesting for another reason: it explains how the new Apple Kids category is structured in the App Store, with ages between the three cubes.
The new category was announced at Apple’s WWDC conference in June and this fall will be introduced in the Apple Store as part of the new iOS 7 software.
In addition, it will provide a unique point of discovery for parents to find applications previously dispersed among the categories of books, education, games and shows. Apple is recruiting an App Store Kids & Education Editor store, based in its London office, to assist in curing the new category.
The children’s applications market is dedicated to activities of major brand owners such as Disney, BBC and Nickelodeon for independent companies such as Boca Toca and Nosy Crow.
In a recent report from the British telecoms rogueries Ofcom claims that 91% of parents with a tablet say that their children use it if they have their own, 41% that their children use the device every day.