For every visual artist who delivers his services as a company, developing an attractive presence on the web is an essential way to show their stuff and give a good first impression to new customers. Your website is an extension of your artistic voice and should serve as an inviting gallery that immediately communicates the aesthetics that make your work special.
In my experience, it is also very useful to find the right help in making design decisions that complement your goals and to keep the site management simple and in line with your technical needs.
Here are four tips I have discovered that can help you realize the commercial website photography of your dreams (and make a success):
1) Hire a great designer who is ready to implement your vision.
When I started looking at the website for my wedding photography, I knew what I wanted, but not necessarily how I had to come alone. As a visual artist you naturally have many thoughts and preferences about the appearance of material that you publish in the world. An expert in the medium can discuss these concepts and include them in an effective website. It is worth examining this part.
For me, the designer Emma Brooks was invaluable in taking the raw and sometimes crazy ideas that I have launched, and interpreting them to create a more beautiful and expressive place of my personality than I had imagined or dreamed of to be alone. This form of collaboration between artists, with one who uses his talents to show someone else’s work and make them look fantastic, is what website owners should pay attention to when selecting a designer to work with.
2) Use a host that allows the configuration and management of the site.
A good web server for your company is one that allows you to quickly and easily meet the objectives of your site, so you can concentrate on your business. The ability to easily launch your site and implement a CMS to efficiently manage content, especially large and beautiful photos, is an important benefit. Receptive and effective customer service is also a concern for small businesses such as ours, who have to solve the problems of the site quickly (and they do not have exactly technological departments).
Again, a little initial research can be a good way to meet your long-term needs. After years of exploring the capabilities of hosting providers, I chose DreamHost because of the WordPress installations with just one click and the ease with which I can buy and manage domains for new parallel projects. For artists and businesses that simultaneously manage multiple sites, the ability to manage the back-end of these sites without confusion is a real advantage that the right host can offer.
3) Do not be afraid to excel.
There are many visual artists with companies out there, and if your website plays it too safely, you run the risk of getting lost in the crowd. Be sure to use design elements that immediately convey your unique aesthetic and have a strong sense of what sets it apart. It can also be useful to make a comparative assessment and to understand common style options and clichés in your niche so that you know how to go against the flow.
In my own case, I wanted to make sure that my site did not look like a wedding photographer, but rather like an artist who is photographing weddings. I was also careful to give the site unique features that speak in their own personal artistic voice: the intense tones communicate that I am an artist who appreciates bright colors, while I show wedding photos that are quite different from what people are used to doing (hopefully) clear statement about what customers can expect.
4) Site performance and reliable storage in the cloud are essential.
Finally, photo-based websites require a high level of site performance to provide the desired experience: high-resolution image files can not be left behind and long loading times will ensure visitors leave. At the same time, storing large numbers of large image files may require a large amount of space, and the cost of the necessary cloud storage can make a dent in the core of a small business if a too expensive plan is used. This means that you must find a web hosting provider with a service package that provides the performance and storage capacity that your business needs in an affordable way and that allows it to grow in the future.
Running a business based on photography requires work, which means you’re always ready to play, but that’s the good thing about that. By enabling the right support for your website, you can make sure that your presence on the web is effective to express who you are as an artist and grow your business.